Online Catalogs

Promoting your products and services in a catalog is very valuable for your business, printed and online catalogs to offer you the opportunity to reach potential customers and to keep your current customers informed too. If your business can’t afford to have a printed catalog and an online catalog, we recommend you to at least have an online catalog in order to have presence in the Internet. Your online catalog will play the role of a sales agent that works for 24 hours day/ 7 days a week for your business.

An online catalog is defined as an Internet-based presentation of a set of items available for purchase, including description, price, and ordering information; it’s also called cyber catalog, electronic catalog and web catalog. (Answers.com)

One of the main advantages of having an online catalog is that potential customers find you rather than you finding them. That helps to increase your opportunity to make a sell because the potential customer is searching for a product that needs.

Online catalogs are accessible 24/7, they offer detailed product information, easy to update and promote. Some companies use online catalogs to increase brand awareness, to provide more information about their products, to have a forum where customers leave feedback, etc. To date, one of the biggest on-line catalog successes is Amazon.com, which is serving as a model for on-line catalog marketers.

If you already have a printed catalog, we recommend you to submit it to Google Catalogs.

Google Catalogs helps you browse and search merchant-provided catalogs right on your computer.

If you are searching for an affordable way to create an online catalog, we invite you to join the Hispanic Chamber of E-Commerce. As soon as you create and activate your account, you can add up to 5 products to your online catalog but if your needs are greater than that, you can get a Premium Membership and create an online catalog with 100 products.

The e-commerce tool offered by HISCEC allows you to create an online catalog with up to 12 pictures per product, description of the product (SKU, bar code, dimensions and price) and customer feedback.



Examples of online catalogs created in HISCEC:

- Online clothing catalogs:

Viaggio (Online clothing catalog in Spanish)

- Online furniture catalogs:

El Porton Cobre (Online furniture catalog in English)

Within the following weeks, our Members are going to be able to sell their products through our site. Their online catalog is going to become a complete online store. We’ll let you know when HISCEC’s e-commerce service becomes available. In the meantime, join the Hispanic Chamber of E-Commerce and create your online catalog. You can use your online catalog as part as your marketing materials. Promote your link to your online catalog in your web site, printed materials and with your current customers.

In order to create a high quality online catalog, we recommend you to use high quality photos.
If we can assist you with anything, please let us know.

Sincerely,

HISCEC Staff